CRITICAL DISCOURSE ANALYSIS IN MEDIA AND SOCIAL NETWORKING
Prerequisites: Basic knowledge of discourse analysis and some initial experience in analyzing discourse
Course theme-based split-up:
Module 1: Advanced Introduction to Critical Discourse Analysis (CDA) (10 hours)
- Recap of discourse analysis fundamentals
- Advanced CDA concepts, theories, and key scholars
- Applying prior knowledge to media and social networking contexts
Module 2: Foundations of Media Discourse Analysis (15 hours)
- Understanding media discourse: Characteristics and components
- Deconstructing media narratives and ideologies
- Analyzing power structures and biases in media discourse
Module 3: Advanced Media Discourse Analysis (15 hours)
- Exploring case studies in media discourse analysis
- Examining the impact of media discourse on public opinion
- Ethical considerations in media analysis
Module 4: Social Networking Discourse (15 hours)
- The language of social media: Communication patterns and trends
- Identity construction and community-building on social networking platforms
- Ethical issues in social media communication
Module 5: Practical Applications of Critical Discourse Analysis (CDA) (10 hours)
- Data collection and transcription techniques
- Interpretation and coding of discourse data
- Software tools for discourse analysis
Module 6: Case Studies and Contemporary Issues (15 hours)
- Analyzing contemporary issues through a CDA lens (e.g., misinformation, political discourse, social justice movements)
- Global case studies in media and social networking discourse
- Group projects and presentations
Module 7: Critical Reflection and Ethical Considerations (5 hours)
- Self-reflection on media consumption and social media practices
- Discussion of ethical responsibilities in media and online communication
Module 8: Synthesis and Final Projects (5 hours)
- Collaborative group projects
- Presentation of findings through written reports and oral presentations
Module 9: Review and Conclusion (5 hours)
- Review of key concepts and methodologies
- Course evaluation and feedback
- Future trends in CDA and media/social networking discourse analysis
This comprehensive is designed for individuals with a basic understanding of discourse analysis and some prior experience in analyzing discourse. It provides an advanced exploration of critical discourse analysis within media and social networking, equipping students with the skills to critically analyze and deconstruct complex media content and online communication in the digital age.
90 Academic Hours
